For retail grocery shops, procuring orders is just half the battle. It’s in their smooth handling where businesses are won or lose. Yet, three-fourths of grocery retailers fight with age-old techniques and antiquated technology, making it easy to lose and difficult for them to recover.
They continue to use old-style phone calls and no-good WhatsApp to take orders and end up taking more time and making more errors, thus ending up with unhappy customers who shift to the next retailer!
A recent study of retailers found five fundamental problems with the manual ordering system process. You might be experiencing one or many, if not every one of them yourself.
What is the Challenge of Traditional/Manual Order taking systems?
1. Time-consuming
It takes 20 minutes, on average, to process an order due to multiple phone calls or WhatsApp messages to double-check stock availability, and selecting the right product quantity and delivery address. Manual punching of orders gives a knock-out punch to many a retailer and his chances of serving his customers. Your shop staff doesn’t like it, and your customers hate it, and the ones who are happy are your competitors when your customers shift to them!
2. Inaccuracy
Order taking manually results putting mistaken items, incorrect variations, uncertain client details, or wrong delivery locations. These issues will take your customer's disappointment.
This disappointment leads to customer migration – to the next store!
3. Irritation
Phone and WhatsApp orders are bereft of transparency, and the customer will be left clueless about the delivery status and the expected delivery time. Customers are confused, and they must call the store and the delivery salesman many times. Leaving them irritated, no doubt.
4. Migration
Customers don’t like the manual ordering system. As it won’t with customers, they don’t voice it aloud, and some of them stop shopping at the store that wants them to order manually. They shift to the store that offers easy online ordering.
5. Revenue loss
All these and more result in not just reduced customer dissatisfaction but revenue loss as well. Not only do you lose a customer, but you also face their wrath and their negative word of mouth. Check out how much you are losing using the calculator.
Advantages of using an Online Ordering System
Smart retailers have found an easy solution to overcome the mentioned problems and the top challenges in home delivery. They let customers place orders easily. BusinessWala helps you launch your own branded online ordering store. Having it will help your business automate and streamline the most critical and customer-centric ordering processes, helping to improve overall efficiency, enhance customer satisfaction, and increase your ROI.