Your storefront Point of sales is the final line of communication between you and your customer—your last chance to make the best possible impression. As a result, any POS method you choose will be a huge determining factor in winning the hearts of repeat customers and cultivating a healthy bottom line.
We believe that in today’s market, a multi-functional digital POS is one of the quickest routes to enhancing your customer service and ultimately strengthening your brand reputation.
Here are five reasons why.
1. The purchase process gets a whole lot easier
“I love it when a register breaks down or the barcode scanner refuses to scan, and I have to wait to make my purchase.”
Said no one ever.
As Forbes Nitin Mangtani astutely points out: “The very concept of ‘waiting’ to pay for merchandise goes against every aspirational trend in retail.”
No customer wants to wait. And you certainly don’t want them to have to wait either.
One way a comprehensive POS system can keep your customers smiling is by maintaining a continuity of operations—that is, facilitating easy transactions that move things along with minimal hiccups and little to no wait time. Features such as barcode scanning, and mobile cash registry offer partial solutions to the problems of long lines and/or purchases that take forever…but scanners can prove faulty, and mobile POS systems often rely on sketchy network connections.
What to do if you’re looking for an efficient plan? BusinessWala POS service software, opts for programmable Quick Select keys rather than barcodes and safeguards against network outages by conveniently switching to offline mode whenever the Wi-Fi goes down.
Offer a streamlined shopping experience with BusinessWala’s Quick Select keys.
2. You’ll be able to implement insightful incentives
POS services that provide detailed reporting on customer information are great…but what do you do with all that data once you have it in hand?
A service such as BusinessWala lets you put your consumer knowledge to good use with its built-in loyalty program—a customizable feature that allows you to collect repeat-customer purchase info. BusinessWala likewise stores customer data for future reference, giving you the ability to search individuals and their purchase histories. Once you have these reports at your fingertips, you can utilize the big-picture info to help infuse your business with a personal touch. If you notice a regular customer buys the same item every two weeks, why not offer them a quarterly coupon on the product to reward his brand fidelity? These are just a few of the capabilities you can activate when you use a BusinessWala POS system. Customer insight always breeds better business.
BusinessWala’s fully customizable Loyalty Program encourages your customers to come back, while you learn more about them.
3. There’ll be more employee-to-customer interfacing—and less red tape.
As great as loyalty programs built on aggregated customer data may be, the best POS systems are the ones that give your business oversight as well as consumer insight. When your floor staff has access to up-to-the-minute info on your products and supply levels, employees stand a better chance of keeping customers engaged and landing a sale. Why? Because inventory oversight can cut back on behind-the-scenes busy work, free up staff time and divert attention to the consumer.
Use BusinessWala’s Stock & Price lookup function to quickly view product information and stock levels at the POS.
4. Your staff will thank you.
While we’re about employee satisfaction, consider this: A staff that feels supported by its company infrastructure is a staff that feels less stressed at work and treats its customers with kindness and respect.
The golden rule of any employee-to-customer interaction is for the staff member to remain as polite as possible and not bring their frustrations with them to the cash register. But Things happen. POS systems can falter during an evening rush, and employees can feel overwhelmed. Stock information may not be completely up to date, leading to a tense encounter with an impatient customer. All these minor annoyances make it harder for your representatives to do their job—and harder for them to maintain a positive attitude during each transaction.
A well-designed, easily navigated POS can help keep frustrations at a minimum and help keep your staff feeling energized and motivated, customer after customer. Functions included with BusinessWala such as Quick Select and inventory assessment can allow employees to conduct business as seamlessly and painlessly as possible, meaning they’ll be more inclined to give your customers the attentive care they deserve. Plus, BusinessWala POS features like sales suggestions and product photo integration will streamline the selling process and perhaps inspire your team to rack up more daily purchases and/or upsell where appropriate.
5. You’ll keep up with the times.
Nothing’s more embarrassing for a retailer than a POS system that’s out of date. If your business only accepts cash and doesn’t engage with customers on a digital scale, you’re probably already a step (or three) behind. Any POS system worth its salt will give you the tools you need to stay current and offer a shopping experience that feels comfortably contemporary.
BusinessWala’s software is compatible with multiple credit cards, lets your store customer signatures electronically, and can send e-mail receipts to any eco-conscious consumers who’d like one. And, as mentioned before, BusinessWala POS also integrates with mobile devices like the iPad so employees can process purchases from anywhere on the floor—an effective way to signal your customers that you’ve kept on top of the latest trends and yet another method of improving your company’s approachability factor. A staff member who carries their POS with them and greets customers face to face comes across as a lot more friendly than a mildly bored cashier stuck behind a counter.
There are more ways in which your Point of sales can customize the shopping experience of your clients. Keep yourself updated by following us on Facebook and LinkedIn , and by reading our latest articles in the BusinessWala Blogs .